Playfully embracing life is a profound insight into existence.

Key account liaison and community leadership,

overall strategic consulting and planning

As a seasoned Communications Strategist, Krid brings a wealth of experience and expertise in originality, brand awareness, influence, art direction, and team management. With a keen mind for groundbreaking solutions, he specializes in directing innovative strategies and advising clients across various industries, including culture, health, lifestyle, shopping malls, and fashion.

Throughout his career, he has had the privilege of working with esteemed brands such as Dettol, Visa, Watson's Group, Nutricia, SHKP, and The Link, delivering impactful ATL and BTL campaigns that resonate with audiences and drive results.

With over 15 years in the local and East Asian advertising industry, Krid has held key roles such as Promotions Manager for Häagen-Dazs Hong Kong, overseeing promotions, events, and 360 advertising campaigns. Before this, he collaborated with the Vitasoy Group to develop unique product lines that captured consumer interest and market share.

One of the highlights of his career was his tenure at PurpleCow Communications Co., Ltd., where he built a credible reputation for delivering stunning inspiration and exceptional solutions that exceeded client expectations.

Driven by a passion for innovation and a commitment to excellence, Krid is dedicated to providing strategic consulting and planning services that elevate brands and drive success in today's competitive landscape.